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The Power of Coldwell Banker Relocation
We are a "Full Service Realty Company" Coldwell Banker Legacy has the best trained agents in the industry! Training and Education are vital to success in the real estate business. The Training Department of Coldwell Banker Legacy Realtors is committed to train its agents, new and experienced, to be the most professional, knowledgeable, honest and finest agents in the Industry in Albuquerque. Our true, hands on, real world approach to training combines our own in-house instruction with that of “Coldwell Banker University”, the National industry leader in agent training. Our Training Department, comprising Cathy Conn, a $15,000,000 producer and her licensed team member of 15 years, Rosie Harmon, plus Tanya Guzman, the Office Manager is committed to teach agents everything they need to know in just beginning their career and building their business, to instructing experienced agents on how to reach the next level. To join the Success Training Center, agents must be licensed and hired by Coldwell Banker to be a part of one of their 8 real estate offices. The program is 4 months in length to include a 6 week Basic Training Class which emphasizes building relationships through various Prospecting Techniques such as developing a Sphere of Influence List, FSBOs and Expired, Mall and Floor Duty Training as well as Open Houses, Telemarketing, Geographical/ Niche Farming and E-Marketing. During the 6 weeks, new agents are carried through a Buyer’s Module and a Seller’s Module, role playing each step from contacting the client or customer, to consulting with them, servicing their needs with exemplary service and reaching a desired outcome. Negotiating Techniques, are practiced as well as Listing Presentations to give each agent the confidence and knowledge needed to jump start their career. Buyer and Seller packages are presented in detail so that all Trainees have extensive knowledge of all of the forms required to practice real estate professionally. Risk Management issues and the National Realtors Code of Ethics is a part of the comprehensive Training program. Two of the CEO’s of Coldwell Banker Legacy conduct weekly meetings and on going training until the agents are ready to graduate. These meetings include Purchase Agreements, Listing Strategies, Market Trends and Statistics, Financing and Company Cultural Practices. There are graduation requirements to include completing a sale or listing sold and taking a listing as well as multiple choice exams, calculator problems, buyer and seller case studies, and net out problems. An oral practicum is required to ascertain how well the agent communicates and problem solves. Realistic Goal setting in the form of a one year business plan is developed by each agent. In 2002, 120 new agents went through the Success Training Center with an 83% graduation rate and a 90% retention rate. During the year, three half day seminars are available to Experienced Agents to include “Team Building in the 21st Century”, “Planning a Farm and Farming a Plan,” “ Reaching the Next Level to Double Your Production”, “Advanced Technology Techniques” and “Using Marketing Tools to Service your Clientele and Market Yourself”. Written manuals are delivered at each seminar along with a panel of Company Top Producers and a question and answer session following. In addition four Continuing Education classes are offered each for
three consecutive weeks at the Training Center so that the agents have every opportunity
of furthering their education and meeting state licensing requirements. Marketing Matters at Coldwell Banker Legacy Mall Marketing
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